Boudica & I, 2020
as well as a writer, i am a:
there are a tremendous number of people you could work with on any of bits above, but here’s why i consider my approach to be unique:
i’ve worked with a broad range of full-time & contract clients, many globally lauded in their field, all with their own unique ideas for marketing, communications, events, & content work - i’ve included my approaches with a select few favourites below.
if you’d like to work together, send details across to firstname.lastname@example.org (that’s daniel charles kelly without the vowels) or DM me on twitter / instagram. i’m work across somerset & london, and can charge hourly, daily, weekly, or monthly rates.
(copy to come - currently work here)
the UK’s oldest bookshop, owned by Waterstones, hired me as their first events & marketing manager. in one glorious year (easily my favourite job), i:
increased annual £15k events income to over £145k. the programme, previously one per month, featured 125 events across the year to satisfy the existing customer base (literary fiction, history, politics, travel, the UK’s first Burma Cultural Festival) & experiment with attracting younger generations to the bookshop that holds three Royal Warrants (children’s literature, cookery, commercial fiction, celebrity signings).
building relationships with publishers & their authors. Hatchards holds a magical history of in-person meetings with publicists & their authors, but this dwindles across the industry due to the time-saving developments of online ordering. by bringing publicists back to the shop & visiting their offices to discuss upcoming titles, i secured an average of more than one in-store signing per day. a few i secured: Sally Rooney, John le Carré, Dolly Alderton, Ben Okri, Neil Gaiman, Hallie Rubenhold, Markus Zusak, the Mandela family, Cressida Cowell, Anthony Horowitz, Afua Hirsch, Don McCullin, Michael Caine, Michael Palin.
more off-site events. due to limited space at the shop, having been built in 1797 and not accommodating larger audience sizes with its long, thin rooms, i also increased the ratio of events held off-site to allow for the audience sizes our guests deserved. i have managed events & hosted speakers at British Library, Wellcome Collection, The Savoy, & gothic churches across London to name a few.
online sales tripled in frequency & doubled monetarily. achieved by encouraging sales via email / phone, with the promise that delivery will be as fast as amazon, but with a bookmark & ribbon & building our social media presence, often from ground-zero: follower increase for Twitter (24%), Instagram (45%), and Facebook (235%).
the International Growth Centre (IGC) is an economic research centre based at the London School of Economics (LSE), operated in partnership with University of Oxford’s Blavatnik School of Government and funded by the UK Government’s Department for International Development. after proofreading working papers, i write abstracts for them & manage brand guardianship by designing the final product using InDesign.
Dan was an incredible asset to our team. He came on board to assist with copywriting, grassroots outreach, and digital marketing. His help was essential and helped us to reach new heights in attendance with creative marketing ideas and social media expertise. He is wonderful to work with, an excellent writer, and he brings passion & intelligence to the projects he works on. We really look forward to working with Dan again in the future.
Jen Nedbalsky-Neal, Global Director of Human Rights Watch Film Festival
London’s Royal Victoria Dock in the east of the city, managed by the Mayor of London’s Office, is home to a wide variety of cultural festivals throughout the year. i was the central contact for a small army of agency workers: branding, website development, press, content, events, marketing & communication for the Kids Summer Splash: a beach, paddling pool, and large Dock Pool set in the filtered lake by the Royal Docks.
the list goes on! for all of the below, i have worked on a mixture of projects.
Fashion & Textile Children’s Trust: Marketing & Comms Manager (2018)
Shaped By: Marketing & Content Manager for Bristol creative agency (2017-18)
Bath Spa University: website design for university venues team (2017)
London South Bank University: Senior Content Officer (2016-17)
Certitude: Marketing & Communications Officer for charity (2017)
Alzheimer’s Society: digital fundraising campaign; raised £1k (2018)
Anaphylaxis Campaign: digital fundraising campaign; raised £80k (2017)
Pancreatic Cancer Action: digital fundraising campaign; raised £10k (2016)