Hey, I'm Daniel.
I’m a freelance writer and consultant.
In real life, I’m an avid reader, short story writer, enthusiastic weightlifter and hesitant runner, companion to two cats, and general nuisance to friends near my home in Somerset.
What I love to do in my working life — and have won awards for — is take really complex subjects, clear it up for the people who’ll have their eyes all over it, and find the story that needs telling.
What I can be for you.
Writer — Turn complexity into precise, human language. Find the story, sharpen the message, and make people understand, feel, and act.
Comms & Content Consultant — Bring clarity across all content, comms, and marketing. Shape strategy, align stakeholders, and turn confusion into direction.
Researcher — Uncover what matters beneath the surface and join the dots. Make complex ideas clearer, more useful, and easier to act on.
All of the above, and more — If the work is in this space somewhere, there’s a great chance I can help.
Who I’ve worked for.
It’s a long list, but some favourites.
NHS · Hatchards / Waterstones · Human Rights Watch · Wincanton · Avnet · Lloyds Banking Group (Lloyds Bank, Halifax, Bank of Scotland, MBNA) · London Film School · West of England Combined Authority · Mayor of London · Lumera · Universities of Oxford, LSE, Royal Holloway, London South Bank · Agencies: Copy & TV, Signal, Broadridge, Pretzl, Whisk.
I’ve always enjoyed adapting to different roles, content types, and industries as needed — from healthcare, higher education, and charities to public sector, financial services, and a variety of B2B agency clients.
Portfolio.
The actual portfolio’s incoming, but some highlights.
Led NHS coronavirus and flu vaccination comms, reaching 800,000+ people across Devon through director statements, media, and internal.
Scaled a bookshop events programme from 20 to 125 events per year, growing digital engagement tenfold and net profit from £15k to £145k.
Wrote and advised on hundreds of sensitive personal and business comms (DM, email) for Lloyds Bank, Halifax, and Bank of Scotland.
How I work.
We’ll work together to agree on a clear brief at the start.
I’ll flex to fit what your team needs, attend meetings you need me to be in, and work at times you’ll get the most out of me.
Clients often give great feedback on my succinct updates, clear communication (you’d hope so!), and positive attitude.
Nice things people have said.
Daniel was an incredible asset to our team. From copywriting and digital marketing to grassroots outreach and all the jobs between, his support was essential and helped us reach new heights in event attendance. He’s a joy to work with, an excellent writer, and brings both passion and intelligence to the projects he works on.
Jen Nedbalsky-Neal — Deputy Director, Human Rights Watch Film Festival
Daniel believed I had something worth saying, and did an exceptional job of working with me to show that in our content. He goes the extra mile — not out of obligation, but because he cares about making a real impact. He’s responsive, wonderfully creative, and a joy to work with.
Amy Still — Founder & Director, Whisk
Get in touch.
Do you like coffee & cake? I’d love to hear from you! Let’s chat — in person or remotely — about your one-off project, longer-term retainer work, and anything between.
hellodanielkelly@gmail.com
Hope to hear from you soon.