(There’s a longer, in full version below.)
I’ve worked with some seriously interesting, globally-lauded clients.
A few favourites: Lloyds Banking Group, Hatchards (owned by Waterstones), London Film School, Human Rights Watch, University of Oxford, Fashion & Textile Children’s Trust, Mayor of London’s office.
My role, as a freelancer or permanent staff, has always had content, communications, or marketing in the title. Quality content is priority; strategy & planning come a close second - with the time & money we spend, every bit of work should feed into something larger.
Like coffee & cake? Let’s work together! I’m open to big & small clients, across all sectors. Send project details to
& we’ll meet in person or chat online.
If what you need is someone to review & plan & create the messages you’re sending out into the world, I can probably help (or point you in the direction of someone who can).
Here are a few examples:
I love the creative, nonprofit, small business, & healthcare sectors. That said, I’ve worked in financial services & higher education, too. No matter where you’re from, I’d love to hear from you.
There are plenty of people you could work with, so why me? What makes the skills I’ve picked up or the person I am any different or better than someone else? It’s a tricky question, one I’ve tried to answer with these three points:
For Lloyds Banking Group, the UK’s largest retail bank, I worked with their small, in-house Sensitive Comms agency as an expert in empathy communications. Across multiple banking brands, I reviewed a long, broad list of sensitive content towards their commitment to consumer duty to ensure they’re clear, consistent, and empathetic.
For Hatchards Bookshop, as events & marketing manager, I:
increased annual events income from £15k to over £145k. The programme, previously one per month, increased tenfold to feature 125 events across the year to satisfy both the existing customer base (literary fiction, history, travel) & experiment with attracting younger generations to the bookshop that holds three Royal Warrants (children’s literature, cookery, celebrity signings).
tripled online sales income. By building our social media presence - reporting on all the events, book signings, rare editions, and curating socially-relevant collections of books - our follower number spiked (Twitter 25%, Insta 50%, Facebook 250%) and we were able to direct customers to an easy ordering system on a brand-new website.
built relationships with publishers & their authors. Hatchards holds a magical history of in-person meetings with publicists & their authors, but this dwindles across the industry due to the time-saving developments of online ordering. by bringing publicists back to the shop & visiting their offices to discuss upcoming titles, i secured an average of more than one in-store signing per day. a few i secured: Neil Gaiman, John le Carré, Dolly Alderton, Ben Okri, Hallie Rubenhold, Markus Zusak, the Mandela family, Cressida Cowell, Anthony Horowitz, Don McCullin, Michael Caine, Michael Palin. UK’s first Burma Cultural Festival.
collaboration with partners. Due to limited space at the shop, having been built in 1797 and not accommodating larger audience sizes with its long, thin rooms, i also increased the ratio of events held off-site to allow for the audience sizes our guests deserved. i have managed events & hosted speakers at British Library, Wellcome Collection, The Savoy, & gothic churches across London to name a few.
& for Human Rights Watch Film Festival, managing their social media and digital outreach, here’s Global Director, Jen Nedbalsky-Neal:
Dan was an incredible asset to our team. He came on board to assist with copywriting, grassroots outreach, and digital marketing. His help was essential and helped us to reach new heights in attendance with creative marketing ideas and social media expertise. He’s wonderful to work with, an excellent writer, and he brings passion & intelligence to the projects he works on. We really look forward to working with Dan again in the future.
my co-worker, Boudica