Let's work together.
I’ve worn many hats to make ends meet—now, I use everything I’ve learned to support people and organisations that align with my values. My work sits at the intersection of storytelling, strategy, and making complex things clearer, whether that’s for businesses, creative projects, or causes that matter.
What I can do.
Write about complex topics in a way that makes them useful, moving, or simply more accessible. Whether it’s distilling an award-winning film into a gripping press release, explaining the nuances of semiconductors to a semi-technical audience, or helping a brand articulate what makes them different, I make sure the right message reaches the right people.
Creating structure for content so it’s manageable and effective. Brands and organisations often have to put out a constant stream of content just to be heard. I help bring order to that chaos—whether through a content strategy, an editorial framework, or a system that makes the process less overwhelming and more impactful.
Finding creative ways to tell stories across industries and formats. Whether it’s B2B marketing, reviewing a recent book, or shaping an entire campaign, I approach every project with curiosity. What’s the best way to frame this? What format would serve the story best? What creative twist could make it stand out? These are the kinds of questions that drive my work.
Who I’ve worked for.
Some highlights include.
comms lead for the NHS during the pandemic, promoting COVID-19 & flu vaccines to more than 800k people across Devon.
empathy consultant for Lloyds Banking Group, writing thousands of sensitive personal & business comms across multiple brands.
events & social media management for Hatchards (Waterstones), increasing their programme from 20 > 125 events, net profit from £15k > £145k, and their social media engagement by 235% / sales x 4.
content strategy & management for London Film School, collaborating with the BFI to create a student film festival during the pandemic.
Whisk
Human Rights Watch Film Festival (digital strategy & grassroots outreach
I’ve also worked in a variety of content, marketing, comms, and account / project management roles for universities (Oxford, LSE, LSBU, RHUL), charities (Certitude, FTCT), and award-winning agencies.
How I work.
Every project is different, but my approach stays the same.
Collaboration over cookie-cutter solutions. I take the time to understand your goals, audience, and challenges to create something that works.
Clever and creative thinking. I love coming up with fresh ways to tell stories, but I also care about why they’re being told and how they connect to the bigger picture. The best work is both engaging and effective.
A mix of deep focus and adaptability. I’m equally comfortable slotting into existing teams, leading projects independently, or collaborating with other creatives to bring ideas to life. Whether you need someone to step in and take charge or just help refine what’s already there, I can flex to fit.
I work by project, not by time. I don’t track hours—I focus on delivering great work. That means clear scope and expectations from the outset, ensuring the project gets the time and attention it needs without unnecessary back-and-forth over billable minutes.
I work when I’m at my best. As someone with ADHD, I’ve learned that my most productive and creative moments don’t always fit within a traditional 9–5. I structure my work around when I can give it the most focus and energy—so you get the best results, not just the most hours logged.
Nice things people have said.
Daniel’s an incredible asset to our team. From copywriting and digital marketing to grassroots outreach and all the small jobs that go with event management, his support was essential and helped us reach new heights in attendance. He’s wonderful to work with, an excellent writer, and brings both passion and intelligence to the projects he works on.
Jen Nedbalsky-Neal — Deputy Director, Human Rights Watch Film Festival
Daniel believed I had something worth saying, and did an exceptional job of working with me to show that in our content. He goes the extra mile — not out of obligation, but because he cares about making a real impact. He’s responsive, wonderfully creative, and a joy to work with."
Amy Still — Founder & Director, Whisk
Get in touch.
Do you like coffee & cake? Whether it’s fun stuff or serious stuff, I’d love to hear from you. Let’s chat, in person or remotely. I’m open to hearing from big & small clients about ongoing & project work, across all sectors.
✉ hellodanielkelly@gmail.com
I’m based in the cobbled town of Frome, with my forest (Boudica) and American ringtail (Marceline) cats — the loves of my life. (My partner lives here, too.) I’m constantly curious, love reading & watching & listening to as much as culture has to offer, received an ADHD diagnosis just after I turned 30, enjoy travelling through Europe, fundraising for causes I care about, subtitles [even when it’s in English], and the Oxford comma — dashes and occasional italics, too. My daydream is to one day make a living by welcoming people into my private library / cat café / cinema, while writing short stories.
This is a new venture for me, hence being quite brief. Stay tuned!
I have a master’s degree in geopolitics, read & watch & listen to all sorts of creative stuff every day, and have worked as a full-time employee, contract worker, and freelancer in a broad range of creative roles. The primary areas I’ve worked in, up to senior management positions, include: marketing, communications, content, copywriting, PR, and events.
My previous clients include: NHS, Hatchards & Waterstones, London Film School, Lloyds Banking Group, Publitek (PR & marcomms agency), Whisk (community advertising agency), IGC (University of Oxford & LSE research centre), Mayor of London, Human Rights Watch Film Festival, and a number of other charities and higher education institutions.